Universal Music release AI-powered Spanish version of Brenda Lee’s hit song
Universal Music Group (UMG) has released an AI-powered Spanish version of Brenda Lee’s iconic 1950s hit “Rockin’ Around the Christmas Tree.” The new rendition, titled “Rockin’ en Navidad,” is part of a wider effort by UMG to use artificial intelligence (AI) to reimagine its extensive music catalog in new ways.
“Rockin’ en Navidad” was created using AI technology that analyzed Lee’s original vocals, music, and lyrics to create a Spanish translation that preserves the spirit of the song while offering a fresh take. The result is a vibrant and lively interpretation that blends Lee’s classic style with the infectious energy of Latin rhythms.
“This project is about bringing new life to our musical heritage,” said [Name of Executive at Universal Music Group]. “AI is giving us the ability to explore new creative possibilities and connect with global audiences in ways we never could before. By translating classic songs like ‘Rockin’ Around the Christmas Tree’ into Spanish, we’re opening up a whole new world of musical appreciation for fans around the world.”
The AI-powered translation process involved analyzing the structure and rhythm of the English lyrics, then finding equivalent Spanish phrases that captured the same emotional and musical essence. The software also learned the nuances of Lee’s vocal style, from her delivery to her signature inflections, allowing it to create a synthetic voice that convincingly evokes the iconic singer.
“Rockin’ en Navidad” is the latest example of how AI is revolutionizing the music industry. From creating original compositions to generating personalized playlists, AI is becoming an increasingly powerful tool for artists, producers, and record labels alike. While some artists and fans have expressed concerns about the potential for AI to displace human creativity, UMG sees it as an opportunity to expand its creative boundaries and reach new audiences.
The release of “Rockin’ en Navidad” is sure to spark discussion about the role of AI in the music industry and its potential to transform the way we listen to and experience music. As AI technology continues to evolve, we can expect to see even more innovative and creative uses of AI in the world of music.
