Eldercare startup Primus Senior Living raises $20 million from General Catalyst, others
Primus Senior Living, a startup building an innovative platform for senior care, has secured $20 million in Series A funding led by General Catalyst. The round also included participation from leading investors such as 1984 Ventures, Homeward, and NextGen Venture Partners.
Primus Senior Living is developing a comprehensive platform designed to address the evolving needs of seniors and their families. The platform integrates technology, personalized care, and a community-focused approach to create a seamless experience for all stakeholders involved.
“The senior care industry is facing a significant challenge in meeting the growing needs of an aging population,” said [Founder/CEO Name], CEO of Primus Senior Living. “Our mission is to empower seniors to live healthier, more fulfilling lives through cutting-edge technology and compassionate care. This investment will enable us to accelerate our product development and expand our reach to more communities.”
Primus Senior Living’s platform offers a range of features, including:
- Personalized care plans: Tailored to individual needs and preferences, taking into account physical, mental, and social well-being.
- Remote monitoring and support: Enabling seniors to stay connected with loved ones and access assistance when needed.
- Interactive community engagement: Fostering social connections and creating opportunities for seniors to engage in activities that stimulate their minds and bodies.
- Seamless communication and coordination: Providing a single platform for families, care providers, and medical professionals to communicate and collaborate effectively.
The funding will be used to further enhance Primus Senior Living’s platform, expand its team, and scale operations to reach a wider market. The company aims to create a more equitable and accessible senior care system that empowers seniors to live independently and with dignity.
“[Quote about Primus Senior Living’s approach to care],” said [Name], Managing Director at General Catalyst. “Primus Senior Living’s innovative platform has the potential to transform the way senior care is delivered, and we are excited to partner with them as they continue to disrupt the industry.”
The senior care market is a rapidly growing segment, with an aging population and increased demand for personalized and technology-enabled solutions. Primus Senior Living’s focus on combining technology, personalized care, and community engagement positions the company as a leading innovator in the space.
“We are confident that Primus Senior Living will continue to innovate and lead the way in providing compassionate and effective senior care,” added [Name], Managing Partner at [Venture Capital Firm].
This investment is a testament to the potential of Primus Senior Living to revolutionize the senior care industry and improve the quality of life for millions of seniors worldwide.

