AEW files to trademark ‘AEW Max Month,’ ‘WrestleMax’

All Elite Wrestling has filed to trademark the terms “AEW Max Month” and “WrestleMax,” further fueling speculation about a potential new streaming service.

According to trademark records, AEW submitted applications for both terms on August 9, 2023. “AEW Max Month” appears to be specifically related to a subscription service for monthly access to AEW content, potentially including exclusive events or content. The application for “WrestleMax” seems more broadly geared towards an all-encompassing wrestling brand that could be tied to both traditional wrestling and digital content offerings.

The timing of these trademark filings coincides with a period of heightened interest in AEW’s streaming future. In recent months, AEW has shown interest in potentially expanding their presence in the world of online streaming.

Currently, AEW’s primary streaming home is the Warner Bros. Discovery streaming service Max. However, there is speculation that AEW could seek a greater degree of control over its own content distribution in the future, potentially with its own platform. These trademarks could potentially signal a move toward building its own dedicated streaming platform or strengthening its online presence.

The use of the word “Max” is significant as it directly links back to AEW’s current partnership with Max, and it could point to the existence of some type of agreement or connection.

As always, trademark filings do not guarantee that these concepts will ever come to fruition, but they offer insight into AEW’s ongoing planning and potential strategies. The wrestling world eagerly awaits to see how these trademark filings will translate into future realities.