Artificial Intelligence Market to Grow by USD 41.02 Billion (2024-2028), Driven by Rising Adoption of Cloud-Based Services, AI-Powered Report Highlights Market Trends – Technavio
The global artificial intelligence (AI) market is poised for significant growth, with a projected expansion of USD 41.02 billion between 2024 and 2028, according to a recent report from Technavio. The market’s growth trajectory is largely fueled by the increasing adoption of cloud-based AI services across diverse industries, coupled with the growing awareness of the immense potential of AI solutions in automating tasks, improving operational efficiency, and gaining a competitive edge.
Technavio’s market research analysts have identified several key factors contributing to the rapid expansion of the AI market. These factors include:
Key Market Drivers
- Rising adoption of cloud-based services: Cloud-based AI services offer cost-effectiveness, scalability, and accessibility, enabling businesses of all sizes to readily implement AI solutions without substantial upfront investments.
- Growing demand for AI-powered analytics and insights: Organizations are increasingly leveraging AI-driven analytics platforms to gain actionable insights from vast datasets, facilitating data-driven decision-making and improved operational efficiency.
- Advancements in deep learning algorithms: Ongoing advancements in deep learning algorithms are significantly enhancing AI capabilities, particularly in areas like image and speech recognition, natural language processing, and predictive modeling.
- Increased government initiatives promoting AI adoption: Several governments around the world are implementing supportive policies and initiatives to foster the adoption of AI technologies across various sectors.
Market Segmentation
The global AI market can be segmented based on technology, component, deployment mode, industry, and geography.
- By technology:
- Machine learning
- Deep learning
- Natural language processing (NLP)
- Computer vision
- Expert systems
- Robotics
- By component:
- Hardware
- Software
- Services
- By deployment mode:
- On-premises
- Cloud
- By industry:
- BFSI
- Healthcare
- Retail
- Manufacturing
- Automotive
- IT and telecommunications
- Others
- By geography:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
Market Dynamics and Opportunities
The AI market is characterized by intense competition and rapid technological advancements. To maintain a competitive edge, companies in this sector must focus on:
- Developing innovative AI solutions: Continuous innovation is crucial for AI companies to offer unique and advanced solutions to address evolving business needs.
- Strategic partnerships and collaborations: Collaboration with other industry players, including technology providers, research institutions, and government agencies, can facilitate knowledge sharing and joint development efforts.
- Ensuring data security and privacy: Addressing data privacy concerns and complying with relevant regulations are critical for building trust and maintaining ethical practices in AI deployments.
- Focus on industry-specific applications: Tailoring AI solutions to address the specific challenges and requirements of different industries can lead to greater adoption and business impact.
Key Vendors and Market Trends
Leading players in the AI market include:
- Amazon Web Services (AWS)
- IBM
- Microsoft
- Salesforce
- Intel
- Nvidia
- C3.ai
- UiPath
- Automation Anywhere
Some prominent market trends in the AI space include:
- The rise of generative AI: Generative AI models, such as ChatGPT and DALL-E 2, have captured attention with their capabilities to create realistic text, images, and even code, paving the way for new possibilities in content creation, creative expression, and more.
- Democratization of AI: The increasing availability of user-friendly AI tools and platforms is making AI accessible to a broader range of individuals and businesses, regardless of their technical expertise.
- AI for sustainability: AI applications are playing a significant role in tackling environmental challenges, with solutions for optimizing energy consumption, enhancing renewable energy generation, and monitoring climate change.
Conclusion
The AI market is anticipated to continue on a growth trajectory in the coming years, driven by advancements in technology, expanding cloud-based adoption, and the increasing integration of AI solutions across various industries. To harness the full potential of AI, companies must embrace innovation, prioritize data privacy and security, and focus on delivering practical and impactful AI applications that address real-world challenges.

