Apple leads global tablet shipments in Q3 with 31.7% market share: IDC – ETTelecom
Apple has continued to dominate the global tablet market, securing the top spot in Q3 2023 with a commanding 31.7% market share, according to the latest data from IDC. The tech giant shipped 11.3 million tablets during the quarter, showcasing its strong hold on the segment.
Samsung followed closely behind, claiming the second position with 20.6% market share and shipments of 7.4 million tablets. Lenovo came in third, capturing 11.7% of the market with 4.2 million tablets shipped.
Amazon took the fourth spot with 7.7% market share and shipments of 2.7 million tablets, while Huawei rounded out the top five with 5.1% market share and shipments of 1.8 million tablets.
Despite the overall tablet market facing a slight decline of 7.1% year-on-year in Q3, Apple’s dominance is evident. The company has been consistently topping the tablet market for several quarters now, leveraging its strong brand recognition, innovative features, and the robust ecosystem of iPadOS.
The overall decline in shipments can be attributed to various factors, including the ongoing economic downturn, saturated market demand, and the growing popularity of other mobile devices, such as large-screen smartphones.
However, the tablet market continues to hold its own, with specific use cases like education, digital art, and content consumption driving its growth. As tablets become more versatile and feature-rich, they are finding new applications in various sectors, boosting their demand.
Looking ahead, Apple is expected to maintain its lead in the tablet market, with the company consistently pushing the boundaries with its iPad line. Furthermore, its aggressive pricing strategies for the lower-end iPad models have broadened its customer base and appeal to a wider audience.
In addition to Apple’s market dominance, the growing adoption of premium tablets from Samsung and other manufacturers is also worth noting. As consumer demand for more sophisticated features and premium build quality increases, these players are capitalizing on this trend and presenting a strong competition to Apple.
While the tablet market may not experience explosive growth, the competition among major players is expected to remain fierce. Innovations and technological advancements will play a key role in driving future growth, and the focus on delivering more value-driven offerings and user-centric features will be crucial for success in this market segment.
