Ford groups performance parts into ‘Custom Garage’ menu
Ford is making it easier for enthusiasts to build their dream cars with the introduction of a new “Custom Garage” menu on its website. This centralized hub provides a convenient platform for customers to access Ford Performance parts for various models. The new platform serves as an interactive catalog that houses an expansive range of parts categorized based on vehicle models. By offering easy navigation and a clear categorization system, the “Custom Garage” empowers customers to seamlessly identify and acquire parts that align with their individual preferences and build goals.
Previously, enthusiasts navigating Ford’s website for performance parts encountered a disjointed experience. They often had to visit different pages or delve into separate catalogs to locate desired upgrades. This new consolidated platform eliminates the need for time-consuming searching, streamlining the part discovery and procurement process.
“Custom Garage” doesn’t merely offer a streamlined browsing experience but also provides valuable tools for enhancing personalization. Customers can seamlessly explore a curated range of components and envision their car’s transformation. This user-friendly interface incorporates visualization tools that allow customers to see how specific parts will integrate with their chosen vehicle, effectively eliminating uncertainties regarding compatibility and visual aesthetics. By fostering a virtual playground where customers can visualize and customize, the “Custom Garage” platform empowers them to translate their dream build into tangible reality.
Ford is not resting on its laurels and plans to further expand the “Custom Garage” by progressively incorporating new models, performance parts, and interactive features. This evolution will offer enthusiasts even more opportunities for customization, driving their pursuit of crafting their unique automobiles.
With the new “Custom Garage” menu, Ford acknowledges and caters to the fervent community of automotive enthusiasts who revel in the thrill of enhancing their vehicles’ performance and style. The platform serves as a testament to Ford’s dedication to empowering its customers with the tools and resources needed to personalize their driving experience, fueling their passion for individuality and performance.
