## Reliance JioBharat K1 Karbonn and V2 4G feature phones prices dropped – The Hindu
Reliance Jio on Tuesday announced a price drop for its JioBharat K1 feature phones manufactured by Karbonn and V2. This move comes as Jio attempts to penetrate the market with affordable 4G smartphones and feature phones, aiming to reach rural customers and individuals seeking a budget-friendly option.
The JioBharat K1, previously priced at ₹999, is now available for purchase at ₹799. Similarly, the V2 feature phone has seen a price reduction, with its cost dropping from ₹999 to ₹899. This price drop is a strategic move by Jio to further enhance the affordability of these devices and broaden their accessibility to a wider audience.
The JioBharat K1 features a 2.4-inch QVGA display, a 0.3MP rear camera, a microSD card slot for memory expansion, and a 1000mAh battery. It also comes preloaded with the Jio suite of apps, including JioCinema, JioTV, JioSaavn, and JioNews.
Meanwhile, the V2 phone boasts similar specifications, offering a 2.4-inch QVGA display, a 0.3MP rear camera, and a 1000mAh battery. These budget-friendly devices prioritize essential functionalities like calling, texting, and basic internet access while keeping affordability at the forefront.
Jio’s focus on affordability has been evident in their strategies over the past few years. With the increasing availability of cheaper data plans and affordable feature phones, they aim to attract new users and bridge the digital divide in India. By offering compelling value propositions through low prices and convenient services, Jio seeks to play a pivotal role in India’s digital inclusion journey.
The reduced pricing of these feature phones underscores Jio’s commitment to providing accessibility to the digital realm for a wider range of consumers. As the company strives to extend the reach of technology across various demographics, these price reductions offer a tangible example of their ongoing efforts to make digital communication and connectivity more readily accessible.
However, it remains to be seen how these price reductions will influence consumer choices and the overall market share of 4G feature phones. Only time will tell the true impact of these price adjustments and whether they succeed in attracting a larger user base. This shift in pricing strategy might just signal a significant change in Jio’s overall approach to capturing market dominance and empowering a greater number of individuals with access to digital services.
